Timelessness

Folks, when naming your business, please think past 2 years from now.  Naming your fitness center “The Turn Up” is not a wise decision because the term is young and will likely not be popular for 3 weeks.  You really need to be thinking about the potential longevity of your brand.  Without considering that, you are setting yourself up for a major loss.  And what business sets out with that goal in mind? 

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