There must be a work-life balance for every adult. If you say “I’m available from 9-5,” don’t take calls after 4:30. Being accessible 24/7 is exactly what sets unrealistic expectations. I have clients who will call me at 10PM and I politely send them text messages back saying “I am unavailable for the rest of the night. Tomorrow I will be available between the hours of x and y. Feel free to call then.” This sets a standard that, though an entrepeneur, I do have business hours. Yes, I may choose to work on a project until the wee hours of the morning but I can and will not take on new projects after a certain time when that time has been promised to myself or those I care about for enjoyment.