Will Work For Free

Tonight I’m at Elon University speaking on behalf of the Sigma Delta chapter of Alpha Phi Alpha Fraternity, Incorporated.  Usually I get paid $xxx.00 for a speech but last week I got a call from a close brother who needed a favor and I said I’d be there.  I am working for FREE.  When you read this blog, I am giving information that I am paid to give.  And it is here for FREE.  Why do I do this?  Because speaking engagements, such as tonight’s, get me exposure in markets that I am new to.  That leads to more clients and a stronger business.  The same can be said for my blog.  There is a direct correlation in the number of website hits I get and the number of speaking engagements I am booked for.  So, sometimes, you have to give away a loaf of bread now in order to get an entire meal later.  Just don’t do it too frequently.  And, whenever you do charge, charge what you’re worth.


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