Tonight I’m at Elon University speaking on behalf of the Sigma Delta chapter of Alpha Phi Alpha Fraternity, Incorporated. Usually I get paid $xxx.00 for a speech but last week I got a call from a close brother who needed a favor and I said I’d be there. I am working for FREE. When you read this blog, I am giving information that I am paid to give. And it is here for FREE. Why do I do this? Because speaking engagements, such as tonight’s, get me exposure in markets that I am new to. That leads to more clients and a stronger business. The same can be said for my blog. There is a direct correlation in the number of website hits I get and the number of speaking engagements I am booked for. So, sometimes, you have to give away a loaf of bread now in order to get an entire meal later. Just don’t do it too frequently. And, whenever you do charge, charge what you’re worth.