Every day I give advice on how people ought to live their professional lives. But then I have to ask myself if I am practicing what I preach? When it comes to investing in my business, I always feel like I can be doing more. So yesterday, I decided that I was going to host a contest for the remainder of 2015. I am going to give away $140 to my readers in the form of gift cards (CLICK HERE FOR CONTEST DETAILS). Now, that’s just one way I’m investing in my readership but you have to see what your target market responds to and implement that in your marketing strategy.
Sometimes doing what you tell others to do may cost you a bit more money but, in the long run, won’t it add to your credibility? And isn’t that what building your brand is all about?