I’m sitting here right now watching the NBA Finals and a McDonald’s commercial just came on. Now, McDonald’s is one of the world’s most lucrative companies, boasting an annual revenue of over $27,000,000,000.00. So why was spokesman Max Greenfield on a commercial promoting their sirloin burger dressed like an uneducated high school student who found a tuxedo at the thrift store and paired it with a casual shirt and some nice shoes? Mind you, there is absolutely nothing wrong with anything from a thrift store but, if dressed in business garb, there are some rules you should follow. Namely, in this commercial, you don’t toss a casual Brooks Brothers shirt on without a tie and then put a tuxedo jacket on with trousers that don’t match and some pretty decent looking shoes. AND your jacket is not only too short but it is the wrong size all together. It looks like he needs to be in a regular and purchased a short because that’s in style right now. His sleeves stick out far too much past the end of his jacket sleeve, which is far too high. Let me be the first to tell you all that, when it comes to business dress, though some trends are intended to make you look better, others are just temporarily stylish and you should avoid them so that your attire looks more like a staple than fast fashion from Forever 21 when you walk into a corporate meeting.
It would’ve been advisable for McDonald’s to hire a stylist for the commercial who specialized in professional dress but of course that would make too much sense. So let me be the first to tell you all that, instead of mimicking your favorite rapper, singer, or actor’s “business” style, give me a call first. We’ll go shopping (either in person or virtually) and have you looking like you belong in a given environment as opposed to you walking into a meeting trying to look like the “ever-fashionable” Mr. West and not getting the job you’re qualified for. And then we’ll get you in a great tailor’s shop. This is necessary to make sure your clothes actually look like they were made for you instead of bought by you. There is a difference. Or you can look like this genius below.
Make professional development a priority.