Straight Outta The Cocoon

Welcome back!  I’ve taken about 5 weeks off.  My apologies.  I started a new role recently and walked in to a huge project but, now that that’s done, I can get back to bringing you all great content five days a week.

Last week, I saw an amazing film.  Definitely a classic that rivals the likes of “Boyz n the Hood” and “Menace II Society.”  You might have heard of it; it’s called “Straight Outta Compton.”  It is about the revolutionary gangsta rap group N.W.A.  Like I said, great film.  I even ended up coming to work with my black snapback and shades on (of course I took them off upon walking in the building but I still walked through the building with that Ice Cube swagger).

Anyway, I’m going to tie that film into what I took from church yesterday.  My pastor titled his sermon “Straight Outta Nazareth” and, of course, he was talking about Jesus Christ, who was raised in Nazareth.  One point that the pastor hit in the sermon was that there is a difference between a change and a transformation.  A change can be a superficial aesthetic adjustment.  But a transformation takes root on the inside and works its way out.  Now I want to tie that into your professional development: You can change your clothes.  Now you’re in the office looking like the CEO.  But you still work as the front desk receptionist.  And there is nothing wrong with that.  But that change doesn’t reflect a substantial difference in your professional life.  It just means you’ll look pretty good while you tell people that the CEO works upstairs in the corner office.  Or let’s say you want to revamp your business.  You can hire a graphic designer to develop a new logo for you that looks amazing.  And you can raise your prices to match the best in the business.  But if you don’t work to perfect your process at developing your project or service, you will have just changed your business and not transformed it.

So start at the root.  That means read.  That means write.  That means find someone who does what you do better than you do it and learn from them.  Believe me, if you transform your level of understanding, eventually, the change in wardrobe and office will come.


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