It used to be said that your reputation is all you have. Well, now, you have two things: your reputation and your personal brand. But, more often than not these days, brands are seen before reputations are heard because our brands are just a Google search away. When you Google yourself, do you like what you see? What about when you click on the images? Videos?
At the very least, you need content on the web tab of search engines. And it needs to be intentionally placed. So create a website. Develop your LinkedIn. Start a blog. Do something and make sure that it isn’t sloppy. I’ve seen more than enough selfie stick LinkedIn headshots to last me a lifetime. So find a decent camera (even if it’s an iPhone 6) and take your photo in your professional attire (or your desired professional attire if that is what you’re going for).
Need help building a stronger brand? Don’t hesitate to let me know. I’m here to help you be a better version of yourself. Together, we can make you even greater.
Make professional development a priority.