So many people I know who are trying to be entrepreneurs/consultants and/or build their brands refuse to make themselves accessible via social media and, in this day and age, I just cannot understand why. How, in a day and age when almost everything is accessible via the world wide web, are you not? You cannot hide behind a veil of privacy settings forever.
Now, I’m not saying that every aspect of your life needs to be shared. I’m not saying you need to have a profile on every social network. But I shouldn’t go to your Facebook, Twitter, Instagram, and LinkedIn profiles only to find that I cannot see anything except a profile picture. And, if you do have private pages, make sure you have public ones as well. Many people don’t know it but, in undergrad, I had two Twitter accounts. One was for my boisterous bachelor behavior and the other was one that displayed my professionalism. Now that I’m older and more mature, I no longer need multiple accounts. I am able to integrate my professional and personal lives seamlessly. My circle is smaller. My nights are shorter. But, for those of you still straddling the fence, I strongly suggest creating Twitter and Instagram accounts that, at the very least, make you look like you have a respectable level of education and social skill.
Now, as far as LinkedIn goes, if you are in/aspiring to the professional arena, you must have a profile. If you don’t know how to build one, PLEASE reach out to me. It is imperative that you keep building your brand up. LinkedIn might not get you a job but not having a profile on there may hinder you from getting one. Better safe than sorry, right?
Make professional development a priority.