Guerilla Marketing: The Contest

I’ve been wanting to give my readers a chance to show off what they’ve learned from my site and I’ve finally figured it out.  I’m having a giveaway and, the best part is anyone can win!  Whether you work in the field of marketing, like my close friend Devon Smith, are an up and coming visual artist trying to get her brand more exposure like Tatiana Camice, or even if you’re an experienced branding consultant like Natasha Nichole Lake, you’re just as eligible as the rest.

Now, I’m going to do what my mother said never to do: I’m going to start with the dessert. Before explaining the contest, I really want to make sure I get you all excited with the prize.  During my junior year of college, it was suggested that I, an aspiring marketer, read Jay Conrad Levinson’s Guerrilla Marketing.  So, the summer before my senior year, I checked it out from the library.  Since then, I’ve bought the book for my own library, then bought a copy to give as a gift to a friend, then bought another two copies since then (one of which is for you, assuming the person reading this right now is the winner of the contest).  And, I’m currently reading it again.   Why?  Because, as a young entrepreneur, I believe that if you don’t leverage yourself against larger companies, you’ll never succeed (unless you get lucky one day and have some content go viral by happenstance).  And thus, I’ve stepped into the purpose.

Why am I doing this?  I’m giving this book away because I believe in it and its methodology.  But, even if you don’t win the book, I believe that opening your mind up to different ways of thinking about how you can promote a brand is critical.  You see, even if you never want to own your own business or go into the field of marketing, you have to see yourself as a brand.  You go into an interview and, no matter what the job, your goal is to sell your skills.  This book really will help you think outside the box, develop a/your brand, and reach your professional goals.

So now for the process.  Pretty simple.  You must have an Instagram or Twitter account and be following @DanDailyReader.  Why?  Because this contest is photograph based.  Between now and Saturday, February 6, 2016, take photographs or video recordings of any form of cool, eye-catching marketing/branding you see.  This could be in the form of a blog, flyer, résumé, business card, billboard, television or radio commercial, graphic design, or anything else you deem worthy.  Being that one winner will be selected at random, there is no right or wrong submission as long as you feel that it was an interesting way of getting someone’s attention.  Upon posting it to Twitter or IG, you can put whatever you’d like in the caption as long as you mention @DanielsDailyReader and use the hashtag #GuerrillaContest.  You can post as many entries as you’d like, just make sure you mention the account and use the hashtag so that I can give you credit.  The more entries, the more chances you have at winning.  At halftime of the Super Bowl (February 7, 2016), I’ll be posting the winners.

Wait?  Winners?  Yep.  Winners.  I believe that sometimes, just giving something a shot will be your ticket to success.  One lucky shot.  But, more often than not, sheer persistence is what gets you the victory.  So, at first, I was going to give away one book.  But I decided that, because winning can happen multiple ways, I’ll give away multiple copies of the book.  So, once again, good luck.

I hope you win.  Really, I do.  But, if you don’t, consider buying the book, which can be found on Amazon, iBooks, Kindle, Barnes and Noble, or a ton of other retailers.

If there are any questions, shoot me a direct message via Instagram or Twitter.


Make professional development a priority.


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