Today I was talking to one of my best friends and she informed me that another good friend of hers had an interview to do some freelance work for a very prominent brand. Prominient as in having this brand on his résumé for any amount of time could have made his career. He blew the interview off because he couldn’t be disciplined enough to get to the interview on time. That brand will likely blacklist him.
Don’t be him. Need I say more?
Make professional development a priority.