Automate content. Personalize responses.
It’s that simple. Create content for everyone. Content that all of your readers want to read. Content that even those you aren’t looking to reel in will click on so that they can copy and paste the link to their family member or friend or coworker. Your content has to be relevant to someone that everyone (at least in your home country) knows.
Create the content. Schedule it. Automatically tweet it out. Then personalize your response to blog posts, tweets, and Instagram comments.
Just so you know what to do when you build a following. I’m still working on mine, follower by follower.
Make professional development a priority.