Contrary to popular belief, everyone isn’t an urban hipster. Everyone doesn’t live in a loft, have a wild sex life, and drink lattes every morning. Everyone isn’t a creative nor an entrepreneur nor a photographer nor a Crossfit enthusiast. Everyone doesn’t dress like a model every day. Everyone doesn’t do everything. Everyone doesn’t do anything.
It’s alright to pick Budweiser over a rare local craft beer. There’s nothing wrong with spending your Sunday mornings in a church instead of hiking a trail. You can work an 8-5 with hopes of climbing up the corporate ladder as opposed to blazing your own trail. Sure, sometimes, try some of that “hipster” stuff, just to see if you like it. You never know, you just might. But what you cannot be is average. Whatever you do, whether marketing guru, blogger, or a stock team member at the local grocery store, you must work to be the best at it. There’s no hype in that. Only hard work.
Make professional development a priority.