You can never stop building your brand (until you stop working and then maybe you can, but I’m nowhere near there and I’m assuming you aren’t either if you’re reading this so let’s settle for the word “never” in this case). Last night I had a beer with a new friend of mine, Doug, who I was introduced to by a mutual friend. Doug is a couple years my senior (years enough to provide reliable wisdom but not so many years that I can’t comfortably joke with him). We chatted about everything from Duke School to L.A. (he recently moved here from there) to my trip to his home state of Massachusetts when I decided it was a wise idea to sport my Yankees cap (which was, in fact, a very unwise idea) to life, wife, and kids. It was great. Before we got together, he had checked out The Reader and said he liked it and the content I put out on it. Though I put a ton of effort into this, I’m always humbled when someone, especially an established professional, says they enjoy reading it. Just in the past week, I’ve had a website designer say it’s visually appealing and a state’s attorney say that it provides great insight for young professionals who sometimes know the stuff but need a reminder. Doug provided a suggestion though. He asked about my logo. And I showed him my logo for Daniels Professional Development Company. He asked “But what about for The Daniels Daily Reader?”
Wow. I had never even thought about it. I push branding every day of every week with every breath. From the social media work I do for Berean Baptist Church of Raleigh to the fundraising I do for my school to my own brand, I am always pushing branding. But my blog, though well-branded and extremely visual, is missing a key element: a logo. So, this morning, I hopped on it. When you don’t realize something, you just don’t realize it. But once you know, inaction is a sin. We all have blind spots. That’s what makes us human. But thank the people who point the blind spot(s) out to you and make sure you do what you need to in order to fix them.
And, no, the header photograph on this post has nothing to do with branding or even my blog but you can’t deny that it’s a beautiful view.
Make professional development a priority.