I couldn’t do it all myself. I couldn’t keep tossing pennies into a wishing well and hoping that some magical genie would appear with a stack of opportunities. I had to put my money where my mouth was and pay someone who had the resources I don’t have to get me where I needed to be. So I did.
Yesterday, I transformed my WordPress blog from a basic paid blog with nothing but a domain to a premium website with bells and whistles. I also hired the amazing artist Charity Coleman to design my new blog logo and header.
Yesterday was not cheap for me but no one is going to build your brand for you. And you can’t bank on riding the coat tails of anyone else’s successes. You have to invest in yourself.
Buy a book. Read it. Develop a blog. Gain followers. Start speaking. Sometimes your investment is going to be one of time. But, whatever you invest in your brand, do it with the goal of having a return on that investment.
Make professional development a priority.