What Do They See?

I’m not advocating that you have a professional photo shoot every time you dress up. But if, in 2017, your LinkedIn profile photograph looks like it was taken on a Motorola RAZR, I’m going to need you to update it. The same is true for a résumé or a cover letter or a blog. If it doesn’t look like it was professionally done, you won’t look professional.

Right or wrong, these days as much emphasis is placed on how someone looks as is on what they know. So, whether we’re talking about the layout of your résumé or the aesthetic appeal of your brand’s Instagram content, employers and potential clients will always judge you based on the way you look online before they ever meet you off line.

Make sure you’re presenting yourself in the most intentional manner possible, while paying attention to whether or not your look aligns with what your target market is looking for. And, if you’re having a tough time doing that, reach out to me or someone else who takes their brand seriously. I’m definitely here as a resource.


Make professional development a priority.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s