“I’ll be damned if I drink some Belvedere while Puff got Ciroc.” — Sean “Jay Z
Do you know what I took from “4:44”? (Well, I took a lot but this is my favorite lesson.) That I must support those in my circle so that we can grow and build together. Is that always going to be supporting by buying? No way. If your product is garbage, I’m going to tell you your product is garbage but I’m going to tell you how you can improve it.
Example: Desirée had some idea for menswear the other day that just wasn’t appealing. I told her that I, as a man and therefore a part of her target market, didn’t find that idea to be worth my money. But I said, “What if you adjust it this way? I’m sure more brothers would willingly pay for this as opposed to that.”
Support isn’t always found in the form of dollars but also in critiques that lead to dollars. If I love you, I’m going to do one of two things: critique you or spend money with you/bring you customers. I want to keep my dollars in my circle, in my community, and in my family. “Nobody wins when the family feuds,” so why not get on the same page and support one another? Stop competing. Start working together, building, and watch what can come if, as opposed to a two way street, everyone’s lane builds a highway.
Make commUNITY building a priority.