Who Are You Serving?

All companies, organizations, and brands should be working to improve the communities they serve. Whether you’re a freelance photographer or PepsiCo, your objective should be to strengthen those groups you provide a good or service.

On the opposite end of the spectrum, however, working to make them different at a foundational level is not only inadvisable; it is disrespectful. What if you got into a relationship and, from the start, your new significant other was working to make you change everything about you? Or what if you got a job and, on your first day, your boss said “Yeah, we didn’t say anything at the moment of hire but your hairstyle just doesn’t mesh well with the company. Change it.”

Know the community you’re there to serve and enjoy serving that community. I would not advise a person who doesn’t feel comfortable with homosexual people try to go work for GLAAD. At the same time, I don’t think a stereotypically conservative white southern man should take a job as lead counsel for the NAACP.

Work somewhere where you’ll be happy, where those you work with will be happy to see you walk into their office, and where the community you serve will grow in their own identity from your being around. Otherwise, you’re not serving anyone but yourself.


Make professional development a priority.


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