“Previous generations didn’t even know they wanted all these options. We’ve always known we have them.” — Deryle Daniels, Jr.

Newsflash: It’s not 1938 anymore. The generation that raised the generation who is managing/leading us taught our Baby Boomers  that the only option was to _____. Go ahead and fill in the blank. They were taught that there was an “only option,” which is no option at all and, if there was an option, it was a binary one: Do ____ or fail.”

Because of limited knowledge, opportunity, and vision (“Limited vision,” in this instance, is not a slight to them at all, just a reality. It’s very difficult for the mind to to envision that which it cannot even comprehend.), they didn’t know anything but what they knew. An imagination, at that time, was just that. Now, if I can imagine it, I’m sure I could see it happen over my life time. But I digress and am getting too philosophical. This post is about options.

For the past three decades (the entirety of my existence), there have been options. Abacus, calculator, pencil and paper, or mental math. Ross Perot, George H. Bush, or William J. Clinton. Video games, play outside, or read a book. Take this job, keep the one I have, or travel the world. HBCU, PWI, or community college. Electric toothbrush, manual tooth brush or… Actually, those are the only options unless you want a nickname like Yukmouth. As a leader of an organization, you have to recognize that people have options and you need to make them want to select yours. Why should they buy your product? Why should they work for your company? Why should they attend your educational institution? In 2018, a degree from UNCG can hold as much educational value as one from UNC and, if I play my cards right, can land me as good of a job.

In this day and age of information everywhere, it is a consumer’s market. You have to incentivize or you will lose customers, employees, and investors. Loyalty died when corporate America replaced the term “personnel” with “human resources” and when the bottom line began to grossly outweigh quality of product/service. Now that consumers know the power of their dollars, they will take those dollars to the lowest seller. Being aware of what they bring to the table, employees will take their talents to the highest bidder. Long lesson short, if you don’t show people that you value them enough to give them your all in hopes for the same from them, they will leave you.

I’m just trying to help you understand this before it’s too late. While most logical adults know nothing will ever be perfect, they also will hit a point where, if the bad outweighs the good, they’ll be headed out on the first thing smoking.

 

Make being the right option for your target market a priority.

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