…And Be Comfortable With It

The first part of that title is “Charge What You’re Worth…”


Too often as new entrepreneurs, we want business and experience so much that we timidly charge the amount that we know our services are worth. (I know that goods can be equally difficult to price but factors such as inventory and shipping can help you stabilize that.) In my instance, as one of a heck of a lot of photographers, I started off with a sliding scale that really wasn’t a scale at all. Folks would ask me for a deal and I’d give it to them because I just wanted to shoot. And, as a hobbyist, that’s perfectly fine. As an entrepreneur, it’s not.


I have a former coworker who has a great eye but who doesn’t consider herself to be a photographer (I don’t know why and I know she’s reading this and could make shooting a GREAT additional source of income). She does favors for friends and family sometimes. Sometimes they thank her with a monetary gift and sometimes they don’t. The difference between the two of us is I invest in equipment to become better. I spend time daily practicing to become the best version of myself I can be.  So, when I do inform people that the cost of an hour shooting* is between $100 and $150, some are ok with it. Others aren’t. And that’s fine if it’s not in their budget right now. Everyone who wants to eat at Angus Barn can’t do it right now. But if they want to badly enough, they can put a bit away throughout the year and have a great holiday dinner. The same is true for the quality goods and services you offer. If they see value in it, they will find a way to pay for it.


Before I go, I’ll toss you another example: I have worked on résumés for hundreds of people. I started in college just proofreading them and then I began formatting them. To begin with, I was doing the work for free but, as I began to hone my skills and invest in more resources that would make me better, I knew it was time to start charging for professional development services. I let people know my price. Initially, I thought I was charging too much (mind you, at the time, I was charging half of what I do now) because people didn’t want to pay the amount. I found myself giving everyone discounts. Then, one day, I decided no more discounts. Sure, there are times of year (specifically at the end of a semester) when I may run a two-week special on professional development services but that’s more so marketing. If they want that first $35,000 or $45,000 or $150,000 job (yes, my work has opened all of those doors), it’s nothing to invest $100-$200. It’s all about what we’re willing to spend our money on.


Long story short, charge what you’re worth, be good at what you charge for, and someone will pay for it. Respect your time and others will respect it as well. As my guy Fabolous said, “let these (people) know your worth. Ain’t no discounts.”


*Price varies based on distance traveled and number of subjects in the photograph.




Make knowing your worth a priority.
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Been a Minute

I’ve been neglecting my readers because it’s hard to be looking for a job, writing a book, taking photos, developing brands, and figuring out how to find joy in my life’s work.

Life is crazy. For centuries people had no clue that they weren’t living to their fullest potential. How could they know? It takes knowing what you’re missing to miss it. How do you know you need to protect your mental health when mental health isn’t a concept? Happiness was reserved for the rich.

Well, guess what? I reject that school of thought. I believe in doing what you must but what’s the point of living for a life you hate? I’m not saying you shouldn’t live if you hate your life. Instead, you should create a life that you will love. How do you do that? Well, since our country doesn’t offer free healthcare (specifically healthcare that includes mental healthcare), you have to put up with nonsense. But, while putting up with it, don’t lose focus. Know that you’re putting up with it to get to a place of less stress and more smiles. A place where relationships are more valuable than materials. You’re putting up with the rubbish so you can eventually put it down for peace.

Make more smiles a priority.

Do You Really Need Kanye to Validate Me?

Don’t wait for someone else to validate your friend’s work to support him/her. Ask yourself, “If Kanye said my homie’s art was dope, would I start supporting?” If the answer is yes, don’t wait for ‘Ye or Kim or Barack or Cardi or LeBron or BeyoncĂ© or Cole or anyone else to say it. Just support your people the same way you support ‘Ye or Kim or Barack or Cardi or LeBron or BeyoncĂ© or Cole. Go to their shows. Rock their clothes. Hype them up on social media.

And, while money is ALWAYS nice for artists who pour our souls into our art forms, I get it: We don’t all have bread to spend on every little thing (I blame Sally Mae). But you can click a link. You can repost a piece of work or a web address. You can have their new track playing on your Instagram Story while you’re driving up I-95. You can go hard for your homie’s business like it’s yours every now and then. If you wouldn’t buy their stuff regardless of whether ‘Ye liked the work or not, that’s cool. But if (s)he is truly your friend, still repost because art is like food: everyone has different tastes.

In short, stop killing genuine art (and, ultimately, your friends’ livelihoods) with your apathy. It’s not 1984, it’s 2018. Supporting is as easy as tapping a touchscreen once or twice. If you don’t even do the bare minimum to support, don’t expect to get put on when your talented friends make it.

While we’re on the subject of support, check out my Patreon page and subscribe to get an exclusive look at my creative process and weekly pieces that won’t hit the public.

Make supporting your team a priority.

Make Today the Day

You made it through the day. If no one else says it, I’m proud of you. And yes, I know it’s a holiday. Most of you aren’t working. You deserve a day off. But take some time this evening to do something, anything, that will make every tomorrow easier. Read a book. Start the first page of a book. Purchase that domain name.

For me, that something was starting my Patreon account. It is going to help me monetize my content going forward. Click here to see what comes with a monthly subscription. I hope you’ll invest in my words and photographs for less than the cost of a happy hour drink.

 

Make finding a way to live off your craft a priority.

Ummmm… I Didn’t Know You’d Be Here So Soon….

Ever have that friend who shows up right on time to hang out but you really weren’t expecting them to be there when they were supposed to be?

This year, that friend is August. I’m sitting here looking at my calendar and August is HERE. Here here. As in here right this moment. I’m looking at all I’ve accomplished and, while I am pretty proud with some of my forward steps, I’m behind the 8-ball on a couple things.

So, now that we’ve realized our awesome buddy Auggie is here to crash on my couch for the next 31 days (only to be followed by his sweet sister September), I’ve got some tips for both myself and you all that will help us fast-track our way to reaching our 2018 goals before the ball drops.

  1. Maximize your time. We all need rest (not just sleep but truly restful periods) to be healthy, happy, and productive people. That being said, some of us have been resting a lot during these first seven months. Shoot, I just took a whole two months away from the United States (but I was working on some major projects while I was gone, so don’t get it twisted). Use your lunch breaks to knock out some smaller tasks or to get a larger task done over the course of a few lunches. If you need to, pick a day out of the weekend to truly wind down but, if you’ve got goals and you’re far behind, you have to make up for time wasted by grinding on that other day.
  2. Pick an accountability partner. Yesterday, I had lunch with two of my closest friends. We had a running challenge while I was out of the country. I lost badly. They picked on me. The challenge required that the losers buy the winner lunch and the winner certainly didn’t let us off the hook. If you have a goal but you’re having a hard time reaching it, get someone who is going to be honest with you and set some consequences for yourself if you don’t reach it.
  3. Cut out the unnecessaries. Do you need that burger? How about that beer? You say you want to save money but you’re going out again this Friday? Netflix is cheap (or free for some of us whose families are generous). You set a financial goal at the beginning of the year. What will you need to sacrifice to get there before the end? If you need some help, click this link and check out what George Acheampong can do to help you get on the right track.
  4. Nike said it best: Just Do It! Apply for that job. Start reading some books. Fill out those incorporation papers. Enter an art competition. You have time and you said that, at the end of 2018, you won’t be in the same place you were at the beginning, but, many times, what stops us from reaching our goals is that we over plan. It would be nice if the stars all aligned and everything was perfect but, to be realistic, that will not be the case very often. Sometimes, you just have to look at the plan you have, say “Shoot, this’ll get me 75% of the way,” and figure the other 25% while you’re on the journey.

We have five more months. That’s almost half a year. You can do this. Put in 2.2x the work and you’ll hit the mark. I know we can do this.

 

Make achieving your goals a priority.

What Are You Talking About?

When is the last time you had a thought-provoking conversation? These days, I find life happening so rapidly that I don’t know when my next good convo is coming nor who it will be with. I can usually count on between four and five a month (outside of home or work), between chatting with Sean, Maul, Vince, C.B.3, Juju, and Barry. While that’s more than many people I know have,  I miss undergrad and the think tank known as UNCG. I vividly recall going to the basements of Reynolds and Phillips-Hawkins to talk with other students from the wee hours of the morning until the sun came up. Or there were the countless times that the long hand on the clock hit the same spot two or three times as I sat in the cafeteria chatting with Devon or Jakiya.

Ideas flowed freely in college. We had time to think without the burdens that we would come to find accompany adulthood. We didn’t have to worry about bills. The only consequence to quitting jobs at that point for many was having to mooch for more hooch, a favor that would eventually be repaid when our generous friend quit his/her job and we were reemployed.

We have to create that free thought as (true) adults. Some people say childhood is the best time of lifetimes but I challenge that; College, for those of us who are privileged enough to go, is the best era. It is when we can be idealistic while having some semblance of control over our lives. No one can tell us when to go to bed, when to come home, or who to hang out with. We go into classrooms with people of all backgrounds and debate issues that actually matter but have been written off by the world because too much of the world doesn’t believe in happiness and change anymore. Life in college is inspiring.

My challenge to you is to make time to grab coffee or a drink with a friend who brings the best out of you sometime before the end of July. If you can’t get together because of distance, hop on the phone. Either way, without forcing it, make an effort to have an organic conversation with someone that you know feels comfortable challenging you and vice versa. Share what books you’re reading. Talk about politics, socioeconomics, and current events (without dwelling too long on the depressing state of affairs unless you’re figuring out a way to positively impact them). Discuss a business idea and have your friend shoot holes through it.

One of the many true things I learned from my fraternity is that, “college days swiftly pass, imbued with memories fond.” How can we keep those memories coming for years after?

Make free thought that stems from conversations a priority.