If you look at my photography page on Instagram, you won’t see many branded photographs. That is because, starting out, my photography was only meant to be artistic expression. I never thought it would turn into a source of income and recognition for me. But now that it has, I have invested in a professionally done logo (which will be released within the next week or two) and I’m in the process of getting some pieces printed. Going forward, my creations will be treated as a source of income, which they are.
But this post isn’t about turning your passion into a business. It’s about making sure you get credit that can take your craft to the next level. No, credit is not the goal with creativity but imagine the impact your art can have if you know that what people are seeing isn’t even your best work? What if being recognized gets you the resources necessary to create even better products and provide better services? For instance, let’s say there is an awesome video centered around LeBron’s move to the Los Angeles Lakers that a graphic designer created. The video was passed around the web and, finally, Bron saw it. He reposts it. But he doesn’t know who to credit because your creativity is unbranded.
Damn. Now you’ve got a great piece of artwork with a dope soundtrack and no one will ever know you created it because it’s been reposted 37,000 times.
I’m not saying you have to plaster your face or logo across everything you create but I am saying that, if someone wants to get in touch with you to offer you an opportunity to create for their brand, you shouldn’t be impossible to find.
By the way, this post was inspired by that great artist who will likely remain unsung.
Make effective branding a priority.