Investing In Me

I couldn't do it all myself. I couldn't keep tossing pennies into a wishing well and hoping that some magical genie would appear with a stack of opportunities. I had to put my money where my mouth was and pay someone who had the resources I don't have to get me where I needed to … Continue reading Investing In Me

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Your Brand is Looking Hazy

So you want to start a blog… or a clothing line… or a consulting firm. Cool. But what sets you apart? I see screen printed tees every day with logos that are only slightly different than what I could find on Instagram. How are you special? If you’re going to brand yourself, brand yourself. Don’t … Continue reading Your Brand is Looking Hazy

The Name of the Game

Consistency. That's the name of the game. Welcome to 2017. No one knows me for being a blogger exactly. My brand doesn't rely on the fact that I have a professional development blog. There are millions of "bloggers" across the world. But I can't think of many who are daily bloggers. Consistency is what keeps … Continue reading The Name of the Game

Automate. Personalize.

Automate content. Personalize responses. It's that simple. Create content for everyone. Content that all of your readers want to read. Content that even those you aren't looking to reel in will click on so that they can copy and paste the link to their family member or friend or coworker. Your content has to be … Continue reading Automate. Personalize.

Google Me! (And Yourself While You’re At It)

Every time I get an opportunity to speak somewhere, I know that the group of students and/or young professionals I'm speaking with will search for me after I leave (if they're not Googling me as I speak). And when I interview for a job, I know that the person interviewing me will likely do the … Continue reading Google Me! (And Yourself While You’re At It)

Social Media Marketing From A to Z

By MELINDA F. EMERSONAs 2013 approaches, you may be developing your year-end to-do list. If you are like a lot of small-business owners, one of the items near the top of that list is something about finally taking the time to figure out social media marketing. Maybe you set up a blog, but you haven’t … Continue reading Social Media Marketing From A to Z