It’s Been Real

Well, folks. It’s been real. I’m done writing in the Daniels Daily Reader… for the rest of 2017.

Fear not. I will be back with great content (and maybe a new design if I feel so inclined) during the first week of 2018. I need to take an extended break and really put a dent in this book that I’ve been “writing” for over a year now, along with a few other projects that I want to put together. Plus, I just need to develop a new strategy for this blog and where I see it going in years to come. Will it keep being daily? Will I bring on more guest writers? Will Batman and Robin make it out of the Batmobile as it sinks slowly to the bottom of the Atlantic Ocean? Find out next time on The Daniels Daily Reader. (Sorry. I think my thirties will be my most eccentric decade thus far.)

Thanks to all of you readers for being an instrumental part of my first 30 years. And, don’t stop thumbing through the archives of the site. There’s a ton of great stuff that can be found on my search bar. Plus, I’ll still be posting to @DanDailyReader on Instagram throughout the week, so make sure you’re following.

Make taking time to refocus a priority.


Why Going Viral is Not a Marketing Strategy

“I’m just going to create this one piece of dope content and it’s going to go viral and I’ll be on front street.”

How many bloggers think this is how it works?  Because those bloggers are wrong.  People post dope/motivational/thought-provoking content every single day and most are never recognized for it beyond one or two retweets, at best.  I like to think that I create quality content 4-5 days a week (I try to go for 5 but some weeks, I just don’t have a Fitness Friday in me).

Don’t get me wrong: plenty of people go viral by mistake.  Well, they plan to go viral and then get lucky.  Most people who plan to go viral never do.

It has taken me nearly 4 years to get 200+ followers on The Reader.  I have had one post go semi-viral and that is because I was retweeted by an executive at Black Enterprise.  Pretty cool day for my stats.  But that was it.

Now, I average a steady flow of 50-100 hits per day, with some days doing 200+ when I get enough retweets and my hashtags hit a trend.  And that is fine with me.  Because, that’s likely 40 people who come to my website every day to see what I’m talking about and get my input on professional development, leadership, millennials, lifestyle, and all other sorts of topics.  Might not gain me thousands of likes but I know that I’m making some people’s lives better on a consistent basis.

I create great content 5 days a week because I know that, one day, I won’t go viral.  I will slowly gain enough readers that I won’t need to.  And, in the event that I get lucky and have Beyoncé retweet me or have Diddy repost one of my Instagram graphics, I will have created enough great content to gain a consistent following.  The problem with one viral photo and no solid strategy to keep the momentum going is that you will lose that momentum very quickly.  For example, my place of employment just had a couple of photos go viral on Instagram and Twitter last week.  They needed someone dedicated to picking up the ball and running with it.  But, not having that led to a missed opportunity.  And, after that wave is gone, it’s gone with no guarantee of returning again.

So stop trying to make a picture go viral.  Just take the picture.  Or write the post.  And make it great.  The rest will take care of itself.  Or it won’t.  But at least you did your best.


Make professional development a priority.

#TrendingThursday Week 74

Time flies!  Here we are at another with another week that has almost passed.  As usual, I’ve got a few great stories to share with you.  I’m sure you’ll find one or two you or someone you know can benefit from.  Have a great weekend!

By the way, check out Frank Sinatra radio on Pandora or iRadio.  It’s full of great music that will put you in a great fall mood.

Trending Thursday Week 69

Just a few of the articles I’ve been reading this past week to help you grow as a young professional.  Check out those that apply to you, share those that don’t (as well as those that do).   Have a great weekend!

#TrendingThursday Week 67

Good morning!  It’s Thursday!  One more day until Friday!  Work hard, get some good reading in, comment, and share.  Have a great day and thanks for checking out #TheReader.