Don’t wait for someone else to validate your friend’s work to support him/her. Ask yourself, “If Kanye said my homie’s art was dope, would I start supporting?” If the answer is yes, don’t wait for ‘Ye or Kim or Barack or Cardi or LeBron or Beyoncé or Cole or anyone else to say it. Just support your people the same way you support ‘Ye or Kim or Barack or Cardi or LeBron or Beyoncé or Cole. Go to their shows. Rock their clothes. Hype them up on social media.
And, while money is ALWAYS nice for artists who pour our souls into our art forms, I get it: We don’t all have bread to spend on every little thing (I blame Sally Mae). But you can click a link. You can repost a piece of work or a web address. You can have their new track playing on your Instagram Story while you’re driving up I-95. You can go hard for your homie’s business like it’s yours every now and then. If you wouldn’t buy their stuff regardless of whether ‘Ye liked the work or not, that’s cool. But if (s)he is truly your friend, still repost because art is like food: everyone has different tastes.
In short, stop killing genuine art (and, ultimately, your friends’ livelihoods) with your apathy. It’s not 1984, it’s 2018. Supporting is as easy as tapping a touchscreen once or twice. If you don’t even do the bare minimum to support, don’t expect to get put on when your talented friends make it.
While we’re on the subject of support, check out my Patreon page and subscribe to get an exclusive look at my creative process and weekly pieces that won’t hit the public.
Make supporting your team a priority.
When is the last time you had a thought-provoking conversation? These days, I find life happening so rapidly that I don’t know when my next good convo is coming nor who it will be with. I can usually count on between four and five a month (outside of home or work), between chatting with Sean, Maul, Vince, C.B.3, Juju, and Barry. While that’s more than many people I know have, I miss undergrad and the think tank known as UNCG. I vividly recall going to the basements of Reynolds and Phillips-Hawkins to talk with other students from the wee hours of the morning until the sun came up. Or there were the countless times that the long hand on the clock hit the same spot two or three times as I sat in the cafeteria chatting with Devon or Jakiya.
Ideas flowed freely in college. We had time to think without the burdens that we would come to find accompany adulthood. We didn’t have to worry about bills. The only consequence to quitting jobs at that point for many was having to mooch for more hooch, a favor that would eventually be repaid when our generous friend quit his/her job and we were reemployed.
We have to create that free thought as (true) adults. Some people say childhood is the best time of lifetimes but I challenge that; College, for those of us who are privileged enough to go, is the best era. It is when we can be idealistic while having some semblance of control over our lives. No one can tell us when to go to bed, when to come home, or who to hang out with. We go into classrooms with people of all backgrounds and debate issues that actually matter but have been written off by the world because too much of the world doesn’t believe in happiness and change anymore. Life in college is inspiring.
My challenge to you is to make time to grab coffee or a drink with a friend who brings the best out of you sometime before the end of July. If you can’t get together because of distance, hop on the phone. Either way, without forcing it, make an effort to have an organic conversation with someone that you know feels comfortable challenging you and vice versa. Share what books you’re reading. Talk about politics, socioeconomics, and current events (without dwelling too long on the depressing state of affairs unless you’re figuring out a way to positively impact them). Discuss a business idea and have your friend shoot holes through it.
One of the many true things I learned from my fraternity is that, “college days swiftly pass, imbued with memories fond.” How can we keep those memories coming for years after?
Make free thought that stems from conversations a priority.
As a young professional, you must always have an active list of people who can provide you with solid references. Now, in a best case scenario, your résumé gets through the computer system, you do great on the interviews, and whoever is hiring you says you’ve got the job as long as your references check out.
And, guess what? They check out. So you owe your new $35,000 or $350,000 or $3.5M job to who? Your wonderful references. And they did it out of the goodness of their hearts. They don’t expect a thing outside of a thank you. But how about you surprise them? Take your references out to lunch. In my case, one lives in New York and so I am sending him a Starbucks gift card. Now, you don’t have to spend $100 thanking the person but you should give them something that will put a smile on their faces.
References are professional contacts but, often, they’re also friends. I am a firm believer in giving people their flowers while they can smell them. So say thank you in a way that is sacrificial because this person’s reference just put you closer to your ultimate professional goal.
Make professional development a priority.