APPL’s Stock Struggles, NFLX’s Bandersnatch, and Where We Go From Here

Yesterday, Apple’s stock closed at a major deficit, causing the overall market to take a hit. If you want to know more about the stock side of things, check out the NYT or WSJ. They can explain it better than I can. What I’m here to talk about is the trajectory of American business and the role we, as young professionals and creative minds, need to be focused on playing.

Innovation is the name of the game but how do you innovate when everything you thought could be done is being done. Seriously, we just reached Ultima Thule (no, that’s not a car by Nissan) and a manned SpaceX rocket could take off as soon as 2019 (Oh s***! We’re in 2019!). Smartphones (or smartwatches or tablets or whatever other piece of tech you always have with you) are extensions of ourselves, essentially making us cyborgs, minus the inserted chip. It is an amazing time to be alive. But it’s also a confusing one. What is the final frontier? Where do we go from here? What are humans if we’re not continuing to push the society around us forward?

That is an issue that Apple is obviously struggling with. Yes, trade issues between the East and West were pinpointed as the reason for Apple’s terrible finish on the National Association of Securities Dealers Automated Quotations (yes, I looked up what NASDAQ stood for so you wouldn’t have to). But, Apple users, let’s be honest: the advancements we’ve seen lately are disappointingly underwhelming and increasingly overpriced. Why does a new iPhone XS, at $999, cost 77% of what a Mac Book Pro does? (I intentionally chose the least expensive versions of these items. Bells and whistles cost more, of course.) I know, I know… I can do almost everything with an XS that I can with a MBP but it still doesn’t change the fact that I’m paying so much for cellular phone. And, not to mention, the new features to the phone aren’t that great. I wasn’t inclined to upgrade my phone this time and I probably won’t be unless A) some major changes come out or B) the updates stop working (which usually happens after a few generations).

What does this have to do with Bandersnatch? I’m glad you asked. Bandersnatch is Netflix’s movie version of the extremely popular show “Black Mirror,” a show that didn’t have enough episodes to satisfy my interest but hopefully they’ll bring it back. The good thing is I cannot give anything of substance away about Bandersnatch because I’ve only seen one scene so far but I will say this: even if the movie isn’t good, the concept is simultaneously out of this world and eerily nostalgic. Remember, as a kid, reading books where the ending was up to you? I want to say Goosebumps and Animorphs had some like this but I’m sure a ton of other series did as well. Bandersnatch is that in movie form. I can only imagine the planning and time spent in shooting, editing, and coding that had to go into making this movie work but, once again, Netflix has set a new standard. Only, this time, in order to look forward, it first had to look back.

Innovation is the name of the game but, as Netflix has shown us that the answers are sometimes behind us. Brands like Apple have spent so much time pushing the bar forward that they’re starting to hit a brick wall. So, why not look back at something pre-modern technology that changed an industry and reformat it to improve our modern lives? Just a thought for Apple, General Motors, and any other company that is having a hard time being innovative.

You may have a hard time teaching an old dog new tricks but maybe you can teach a new dog a few old ones.

 

Make innovation a priority.

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#TrendingThursday Week 102

Happy Thursday!  I hope everyone is having a great week.  I definitely am and am looking forward to an amazing weekend.  This week has been full of great reading for me so I definitely had to share some with you all.  I try to hit all aspects of professionalism, from the ultra-professional to the pseudo-professional but if there is something I haven’t written about or shared an article on, please let me know so that I can continue to make this website fully inclusive.  As always, thanks for reading and have a great weekend.

Making Sure A Company Is The Right Fit For You by James Caan
How many of us have taken jobs at companies whose values don’t align with ours just so we can get a paycheck?  *raises hand*  Well, sometimes you have to do what you have to do to make ends meet.  What you don’t want to do is start a career at a company like that.  It will make excelling a much harder task and could end up hurting you in the long run.  This article focuses on making sure that you’re not only in the right position but at the correct company, a key

Three Musts to Retaining Superstar Talent by Jeff Weiner
So, if you don’t know, the writer of this article is the CEO at LinkedIn.  If you’re not too familiar with LinkedIn, get off my site right now.  Just kidding.  Really.  Don’t leave.  But just to let you know, as a young professional, you should have a LinkedIn profile that displays your talents and achievements.  Anyway, this article is about how companies can keep their quality employees.  How many times have you been in a company (maybe the one you’re at right now) and felt tremendously undervalued?  Well, maybe someone from your HR department needs to read this article.  Or, if you work in human resources, this might help you keep those gems that don’t feel like they’re valued in your organization.  Just a thought.

How To Impress In A Telephone Interview by James Caan

Phone Interview Tips
Generally, I don’t like to post two articles by the same author in a week but I have too many clients calling me and asking me how to succeed on a phone interview not to post this article.  Please read and share with friends.  It definitely can’t hurt.

GM Recalls: How General Motors Silenced a Whistle-Blower by Tim Higgins and Nick Summers
I said it a few weeks ago but I am a firm believer that professional development is not just about professional development.  As a matter of fact, you can read each article I have on here, put it into practice, and, if all you can discuss is professionalism, you’re probably going to fail.  See, these are just tools that allow you to structure yourself in your industry.  You still need a personality and you still need to be able to talk about things in the break room that don’t pertain to work but sometimes show that you’re keeping up with more than sports and Kimye.  So, here’s an article that can serve as a catalyst with upper management and still take you all’s mind off work.  You’re welcome.