Guerilla Marketing: The Contest

I’ve been wanting to give my readers a chance to show off what they’ve learned from my site and I’ve finally figured it out.  I’m having a giveaway and, the best part is anyone can win!  Whether you work in the field of marketing, like my close friend Devon Smith, are an up and coming visual artist trying to get her brand more exposure like Tatiana Camice, or even if you’re an experienced branding consultant like Natasha Nichole Lake, you’re just as eligible as the rest.

Now, I’m going to do what my mother said never to do: I’m going to start with the dessert. Before explaining the contest, I really want to make sure I get you all excited with the prize.  During my junior year of college, it was suggested that I, an aspiring marketer, read Jay Conrad Levinson’s Guerrilla Marketing.  So, the summer before my senior year, I checked it out from the library.  Since then, I’ve bought the book for my own library, then bought a copy to give as a gift to a friend, then bought another two copies since then (one of which is for you, assuming the person reading this right now is the winner of the contest).  And, I’m currently reading it again.   Why?  Because, as a young entrepreneur, I believe that if you don’t leverage yourself against larger companies, you’ll never succeed (unless you get lucky one day and have some content go viral by happenstance).  And thus, I’ve stepped into the purpose.

Why am I doing this?  I’m giving this book away because I believe in it and its methodology.  But, even if you don’t win the book, I believe that opening your mind up to different ways of thinking about how you can promote a brand is critical.  You see, even if you never want to own your own business or go into the field of marketing, you have to see yourself as a brand.  You go into an interview and, no matter what the job, your goal is to sell your skills.  This book really will help you think outside the box, develop a/your brand, and reach your professional goals.

So now for the process.  Pretty simple.  You must have an Instagram or Twitter account and be following @DanDailyReader.  Why?  Because this contest is photograph based.  Between now and Saturday, February 6, 2016, take photographs or video recordings of any form of cool, eye-catching marketing/branding you see.  This could be in the form of a blog, flyer, résumé, business card, billboard, television or radio commercial, graphic design, or anything else you deem worthy.  Being that one winner will be selected at random, there is no right or wrong submission as long as you feel that it was an interesting way of getting someone’s attention.  Upon posting it to Twitter or IG, you can put whatever you’d like in the caption as long as you mention @DanielsDailyReader and use the hashtag #GuerrillaContest.  You can post as many entries as you’d like, just make sure you mention the account and use the hashtag so that I can give you credit.  The more entries, the more chances you have at winning.  At halftime of the Super Bowl (February 7, 2016), I’ll be posting the winners.

Wait?  Winners?  Yep.  Winners.  I believe that sometimes, just giving something a shot will be your ticket to success.  One lucky shot.  But, more often than not, sheer persistence is what gets you the victory.  So, at first, I was going to give away one book.  But I decided that, because winning can happen multiple ways, I’ll give away multiple copies of the book.  So, once again, good luck.

I hope you win.  Really, I do.  But, if you don’t, consider buying the book, which can be found on Amazon, iBooks, Kindle, Barnes and Noble, or a ton of other retailers.

If there are any questions, shoot me a direct message via Instagram or Twitter.


Make professional development a priority.


What Are You Reading? Pt. 2

A couple weeks back, I wrote an article titled “What Are You Reading?”  If you didn’t catch it, now would be the perfect time to click the link (It’s ok.  Click it now and then click the back button to come back to this one).

So, you’ve got a few good book suggestions but allow me to be the first to tell you that, if all you’re reading are books about your field, you need to get a life.  Do you ever talk to people outside of your own field?  Thought so.  And do you want to be known as the person who only has a one track mind?  Didn’t think so.  It is much better to be known as the guy who can suggest a great whiskey at an office social or the lady who knows what color is going to be in this spring when fashion is being discussed at dinner.  And how do you find these things out?  Well, because most of us aren’t born with a taste for whiskey or a sense of Spring 2015 fashion, newspapers and magazines are great sources of general knowledge.


So what periodicals do I read regularly and recommend?

News: Time Magazine has been around for the better part of a century and it doesn’t look like it’s going anywhere soon.  Even though print journalism has faded to the background, Time has evolved and, today, is still a leader in weekly news.  And you cannot mention news without reading the New York Times.  Anytime I get an opportunity to, I read at least the front page and check out a couple articles they tweet.

Business: Forbes will always put out the most relevant business news.  Anyone who is serious about growing as a professional needs to use Forbes to strengthen his/her business acumen.  In addition, the Wall Street Journal is a must follow on Twitter (Yes, Twitter is still very relevant if you plan to keep up w/ great online reading).  If the economy affects you at all, you need to be keeping an eye on the WSJ.  And if not, please let me know what you’re doing because we need to hang out more.

Men’s Issues: Valet Magazine is an online magazine.  I honestly do not remember how I came across it but it reminds me of a newer, fresher GQ or Men’s Health, both which I still read as they will forever be staples in a man’s magazine rack.  Articles in all of these magazines will help with your well-roundedness.  From knowing what drinks to order to knowing how to put a great outfit together for any occassion, I look to one of these three for inspiration.  Sidenote: Valet has an awesome app that you should definitely download.  Just search the App Store for Valet Magazine.  Like The Reader, Valet comes out with great content five days a week.

Up and Coming: Infinite Magazine is a new magazine that focuses on creative young people who are stepping out on their own to write their own stories.  With both an online and a print presence, you won’t go two days without getting great reads and images from experts in fields ranging from fashion to music.