One Size Doesn’t Fit All

Yesterday, I followed Amanda Seales on Instagram and Twitter because of a video that featured her making a very thought-provoking statement about the plight of blacks in America. Once I reached Amanda’s profile and read her brief bio, I saw the words “I’m not for everyone.” That was amazing. I loved it. So many people, regardless of where they fall on the social ladder, try being “for everyone.” We want to be able to fit into any culture. We want to feel that any space should be for us. We want everyone’s acceptance. But nothing in this world is for everyone, nor should it be. My truth may not be what you want to hear. Your truth may sound like a lie to me at worst and ignorant at best. But, if you don’t speak your truth and, instead look to please the masses, don’t be surprised when the masses call you fake.

I don’t want to be apart of any organization that doesn’t reflect my values. Those values don’t have to be reflected perfectly but, there should be a definite intersectionality.
I don’t want to hang out with people who cannot identify with my desire to grow. We don’t have to grow in the same things but we must both have a mindset that craves knowledge.

Figure out who you are on an individual level, because whoever you are is unique. I don’t want to be for everyone. To be for everyone is to sell out. It is to cheat yourself out of who you are supposed to be. Why would you want to do that?

Thanks Amanda Seales. I rock with you for speaking your truth and not being for everyone. One size doesn’t fit all (wish I had known that when I bought that suit 12 years ago).

 

Make being true a priority.

Too Many Followers

So many people want to be important. And that’s fine. I think every human being should aspire to have a positive impact on the human race. But your desire to be known should not be greater than your desire to learn, which is why I don’t worry about my follower to following ratio. Folks use social media to get famous but get famous and know nothing. I’m not saying you have to follow everyone but you should be following people who have an impact. To fail to do so makes me think you’re just using social media for entertainment and, if that’s the case, cool but know that if you’re an entertainment Tweeter/Instagramer, I probably won’t take the posts you intend to be serious too seriously. Anyone who wants to have influence should constantly be working to build up his/her base of knowledge. With that comes an increased level of influence. Quality over quantity folks.

 

Make professional development a priority.

Automate. Personalize.

Automate content. Personalize responses.

It’s that simple. Create content for everyone. Content that all of your readers want to read. Content that even those you aren’t looking to reel in will click on so that they can copy and paste the link to their family member or friend or coworker. Your content has to be relevant to someone that everyone (at least in your home country) knows.

Create the content. Schedule it. Automatically tweet it out. Then personalize your response to blog posts, tweets, and Instagram comments.

Just so you know what to do when you build a following. I’m still working on mine, follower by follower.

 

Make professional development a priority.

The Necessity of #InstagramStories

Yes, Instagram did take Snapchat’s idea. I posted about it on Friday. That’s old news. And, really, it’s none of our business. Sure, it sucks for Snapchat but how can you, as a business/brand, leverage this to your benefit?

I’ll tell you, my personal Instagram is going to be pretty story-less. I dig Snapchat because I (feel like I) have more privacy there. But, when it comes to building a brand, privacy isn’t what you want. So @DanDailyReader on IG will be posting something to stories pretty frequently. More often, it will be lifestyle than the hard rules that relate to professional development but still, it will be content that is engaging and relevant. Snapchat just wasn’t the platform for me to do that. Sure, I promoted the brand but it wasn’t brand-centric. Instagram stories, however, can and will be. So make sure you’re following @DanDailyReader on Instagram (and same handle Twitter as well, since we’re at it). Take advantage of this horrible situation for Snapchat (though I don’t see it shortening the lifespan of Snap too much. Maybe it’s growth but those of us who liked it before will probably keep liking it {until Instagram gets some better filters. Then Snapchat may have a problem or twenty.}.).  <– I need to look those parentheses up to see if I placed all punctuation correctly. You should too. It’s always a good time to learn.

 

Make professional development a priority.

Don’t Get Snapchatted

I don’t mean don’t get caught on Snapchat. I mean don’t let what happened to the successful social media startup happen to you.

Facebook (owner of Instagram) offered $3,000,000,000 (a lot of zeros, right?) for ownership of Snapchat. Snapchat said “No. We want to maintain creative control.” Facebook said, “Cool. You do that.” Then Facebook subsidiary, Instagram, Ivanka Trumped Snapchat. No unbelieveable Law & Order-like disclaimer saying “The following feature is original and does not replicate any other application or brand.” Instagram just said “We’ve got stories now.”

say-hello-to-instagram-st-full.jpg

As a business owner, you want to retain creative control over your idea. I understand. But, if you care that much about maintaining that control, protect your idea on the front end. Patent it. And sometimes, even that won’t work. Sure, Snapchat could have patented the idea and could take Facebook to court but how many rounds in a courtroom do you think Snapchat could last against a giant like Facebook? I’ll give it 2. So, sometimes as an entrepreneur, you have to count your losses and just sell. Shoot, $3 Billion gained doesn’t sound like a bad loss to me.

 

Make professional development a priority.

A Bit of Polish Goes A Long Way

I was born into a generation where folks believe that what you see is what you get.  I’m here to refute that.  Stop being OK with mistakes.  Yes, they happen but, if you can fix them, do it.

I was looking at an acquaintance’s social media account the other day.  The person wrote something along the lines of “These Are tough days In america. No one knows Which way is up.”  Now, this is a degree-holding adult with no understanding of where to place capital letters.  Or, worse, it may be that she just doesn’t care.

Now, on to the next example: Recently, a gentleman reached out to me on LinkedIn.  I didn’t know him from a stranger on the street but, sometimes a person’s profile will intrigue me enough to accept the invitation to connect.  Sadly, his did not.  Immediately, I saw that his profile photograph was scanned in, poorly cropped, and discolored.  Additionally, the positions he listed on his profile didn’t align with my professional goals.  All in all, there was nothing that made me say “It would behoove me to connect with this fellow.”  A polished profile may have done that though.

I’ll put it this way: Shoes are made to serve a functional purpose, but the unpolished shoe won’t get you past the interview.  The same applies to your presence online; it serves a purpose but, if the purpose it serves is unintentional and lazy in nature, you won’t get past Point A.

 

Make professional development a priority.