If you look at my photography page on Instagram, you won’t see many branded photographs. That is because, starting out, my photography was only meant to be artistic expression. I never thought it would turn into a source of income and recognition for me. But now that it has, I have invested in a professionally done logo (which will be released within the next week or two) and I’m in the process of getting some pieces printed. Going forward, my creations will be treated as a source of income, which they are.
But this post isn’t about turning your passion into a business. It’s about making sure you get credit that can take your craft to the next level. No, credit is not the goal with creativity but imagine the impact your art can have if you know that what people are seeing isn’t even your best work? What if being recognized gets you the resources necessary to create even better products and provide better services? For instance, let’s say there is an awesome video centered around LeBron’s move to the Los Angeles Lakers that a graphic designer created. The video was passed around the web and, finally, Bron saw it. He reposts it. But he doesn’t know who to credit because your creativity is unbranded.
Damn. Now you’ve got a great piece of artwork with a dope soundtrack and no one will ever know you created it because it’s been reposted 37,000 times.
I’m not saying you have to plaster your face or logo across everything you create but I am saying that, if someone wants to get in touch with you to offer you an opportunity to create for their brand, you shouldn’t be impossible to find.
By the way, this post was inspired by that great artist who will likely remain unsung.
Make effective branding a priority.
What to Do When a Personal Crisis Is Hurting Your Professional Life by Amy Gallo
Life happens to us all. You can’t stop it. And most of us have to have some kind of income in order to survive so quitting our livelihood just because something challenging has happened isn’t realistic. But how do you address personal struggles in a healthy manner while maintaining a level of professionalism? This article tackles that issue. Take a look and apply where you can.
How To Say No To Work Events And Still Be Considered A Team Player by Sarah Greesonbach
Some work events are fun. And sometimes, you want to go home at 5 and be left the heck alone. Sadly, you can’t always get what you want *Mick Jagger voice*. This Fast Company piece talks about picking your battles and, sometimes, sucking it up and taking one for the team.
10 Colors That Might Get You Sued
As an entrepreneur, everyone wants their brand to be recognizable and have some specificity. Just make sure that, when choosing the color scheme for your company’s logo, you don’t use any of these ten hues unless you want to run the risk of having to do a total brand overhaul once you make it big.
Make professional development a priority.
You can never stop building your brand (until you stop working and then maybe you can, but I’m nowhere near there and I’m assuming you aren’t either if you’re reading this so let’s settle for the word “never” in this case). Last night I had a beer with a new friend of mine, Doug, who I was introduced to by a mutual friend. Doug is a couple years my senior (years enough to provide reliable wisdom but not so many years that I can’t comfortably joke with him). We chatted about everything from Duke School to L.A. (he recently moved here from there) to my trip to his home state of Massachusetts when I decided it was a wise idea to sport my Yankees cap (which was, in fact, a very unwise idea) to life, wife, and kids. It was great. Before we got together, he had checked out The Reader and said he liked it and the content I put out on it. Though I put a ton of effort into this, I’m always humbled when someone, especially an established professional, says they enjoy reading it. Just in the past week, I’ve had a website designer say it’s visually appealing and a state’s attorney say that it provides great insight for young professionals who sometimes know the stuff but need a reminder. Doug provided a suggestion though. He asked about my logo. And I showed him my logo for Daniels Professional Development Company. He asked “But what about for The Daniels Daily Reader?”
Wow. I had never even thought about it. I push branding every day of every week with every breath. From the social media work I do for Berean Baptist Church of Raleigh to the fundraising I do for my school to my own brand, I am always pushing branding. But my blog, though well-branded and extremely visual, is missing a key element: a logo. So, this morning, I hopped on it. When you don’t realize something, you just don’t realize it. But once you know, inaction is a sin. We all have blind spots. That’s what makes us human. But thank the people who point the blind spot(s) out to you and make sure you do what you need to in order to fix them.
And, no, the header photograph on this post has nothing to do with branding or even my blog but you can’t deny that it’s a beautiful view.
Make professional development a priority.