Don’t wait for someone else to validate your friend’s work to support him/her. Ask yourself, “If Kanye said my homie’s art was dope, would I start supporting?” If the answer is yes, don’t wait for ‘Ye or Kim or Barack or Cardi or LeBron or Beyoncé or Cole or anyone else to say it. Just support your people the same way you support ‘Ye or Kim or Barack or Cardi or LeBron or Beyoncé or Cole. Go to their shows. Rock their clothes. Hype them up on social media.
And, while money is ALWAYS nice for artists who pour our souls into our art forms, I get it: We don’t all have bread to spend on every little thing (I blame Sally Mae). But you can click a link. You can repost a piece of work or a web address. You can have their new track playing on your Instagram Story while you’re driving up I-95. You can go hard for your homie’s business like it’s yours every now and then. If you wouldn’t buy their stuff regardless of whether ‘Ye liked the work or not, that’s cool. But if (s)he is truly your friend, still repost because art is like food: everyone has different tastes.
In short, stop killing genuine art (and, ultimately, your friends’ livelihoods) with your apathy. It’s not 1984, it’s 2018. Supporting is as easy as tapping a touchscreen once or twice. If you don’t even do the bare minimum to support, don’t expect to get put on when your talented friends make it.
Make supporting your team a priority.
If you look at my photography page on Instagram, you won’t see many branded photographs. That is because, starting out, my photography was only meant to be artistic expression. I never thought it would turn into a source of income and recognition for me. But now that it has, I have invested in a professionally done logo (which will be released within the next week or two) and I’m in the process of getting some pieces printed. Going forward, my creations will be treated as a source of income, which they are.
But this post isn’t about turning your passion into a business. It’s about making sure you get credit that can take your craft to the next level. No, credit is not the goal with creativity but imagine the impact your art can have if you know that what people are seeing isn’t even your best work? What if being recognized gets you the resources necessary to create even better products and provide better services? For instance, let’s say there is an awesome video centered around LeBron’s move to the Los Angeles Lakers that a graphic designer created. The video was passed around the web and, finally, Bron saw it. He reposts it. But he doesn’t know who to credit because your creativity is unbranded.
Damn. Now you’ve got a great piece of artwork with a dope soundtrack and no one will ever know you created it because it’s been reposted 37,000 times.
I’m not saying you have to plaster your face or logo across everything you create but I am saying that, if someone wants to get in touch with you to offer you an opportunity to create for their brand, you shouldn’t be impossible to find.
By the way, this post was inspired by that great artist who will likely remain unsung.
Make effective branding a priority.
Istanbul, Turkey was an unexpected stop on this trip but it ended up being an awesome experience.
Ever seen the Disney film Hercules? Yeah, well I was there (a few thousand years later, but there nonetheless). Check out this historic city below.