Create 🤬 You’d Pay For

Today, I was at the Triangle’s dopest barbershop, Rock’s. Not only do I get a consistently phenomenal haircut from Jennifer but I also get a craft beer with every cut. Today, I chose a Founder’s IPA and, right under the can’s rim were the words, “BREWED FOR US.” I thought that was great. They brew the kind of beer they want to drink.

Some people say you should make products or provide services that your customers would like. While I agree with that, I also think that you should never create something that you, yourself, don’t consider dope enough to pay for. In the case of barbers, yes, there are people who want really weird cuts and stuff. But that’s ok. Just think of it this way: if I was that kind of person, would I pay me for this caliber of cut?

If it’s not quality, don’t do it. Every photo I give clients is a photograph I would love to put in my portfolio. Every résumé and cover letter I craft is one that I would provide an employer with myself.

Be proud enough of your work to never give anything that isn’t good enough for you. And, if they want something that you wouldn’t be proud to tell others you did, turn down the business. It’s not worth it.

 

Make creating 🤬 you like a priority.

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